If you have grown tired of the minimalist, no-makeup makeup aesthetic that has dominated social media algorithms, the Paris Fashion Week Spring/Summer 2027 runways offered a spectacular and vibrant alternative. Capping off a fashion month that saw bold looks in New York, London, and Milan, Paris delivered an even more creative and expressive vision for beauty. The consensus from the runways signals a definitive shift toward maximalist artistry, with designers embracing unconventional color, playful embellishments, and dramatic applications that invite experimentation and celebrate individuality.
From soft, watercolor washes of lilac eyeshadow to brows and lips adorned with glitter, the message from Paris was unmistakable: beauty is meant to be fun. These trends move beyond simple enhancement, treating the face as a canvas for unique expression. Here are the key beauty moments that defined the week and are set to inspire your style in the seasons to come.
PFW S/S 2027 Beauty Trends at a Glance
The Paris runways presented a diverse array of creative looks, which can be distilled into a few dominant and influential themes. This overview captures the most significant trends, breaking down their defining features and highlighting the designers who brought these forward-thinking aesthetics to life. Use this guide to quickly understand the key takeaways from the week.
| Trend Name | Key Elements | Designers Showcasing |
|---|---|---|
| Bold, Colorful Eyes | Vibrant shades like lilac, purple, orange, and red applied in unconventional, watercolor-like washes or extended far beyond the eyelid. | Akris, Vaquera, Matières Fécales |
| Maximalist Embellishments | Glitter and sequins applied to unexpected areas like lips and brows, adding dramatic and playful texture to the face. | KidSuper |
| The Classic Red Lip | The timeless, bold red lip maintained its status as a powerful beauty statement, appearing as a recurring classic on the runways. | Victoria Beckham |
Trend Spotlight: Bold, Colorful Eyes
The most pervasive trend to emerge from Paris was the unapologetic and artistic use of color on the eyes. This wasn't about a simple swipe of shadow, but rather a painterly approach that reimagined placement, shape, and intensity. At Akris, makeup artist Diane Kendal demonstrated a softer take with what The Zoe Report described as a "soft, watercolor-like wash of lilac across the lids." This look suggests fashion's recent fascination with purple will continue, favoring a diffused, artistic application over sharp, defined lines.
Other designers pushed the trend in a more dramatic and boundary-breaking direction. The beauty looks at Vaquera were particularly bold. According to Coveteur, makeup artist Lucy Bridge applied orange eyeshadow not just on the lids but "all around the eye." In the same show, makeup artist Daniel Sallstrom took a similarly unconventional approach, using purple eyeshadow that "traveled down to the cheeks," completely blurring the lines of traditional makeup placement. This technique transforms eyeshadow from a simple accent into a major facial feature. Furthering this dramatic mood, Matières Fécales presented what Harper's BAZAAR called an "all-red eye," a look with Hollywood-level special effects that created a powerful, monochromatic statement.
Trend Spotlight: Maximalist Embellishments
Texture and sparkle made a major comeback on the Paris runways, serving as a reminder that, as Coveteur noted, beauty "doesn't always have to be entirely practical." This trend is about adding a touch of the spectacular to your look through unexpected adornments. Sequined and glitter lips were a key expression of this playful spirit, proving that high-shine embellishments are no longer reserved for the eyes or cheekbones. This application creates a dramatic textural element that is both whimsical and daring.
Brows also received the high-shine treatment, becoming a new canvas for creativity. At the KidSuper show, models sported embellished and glittery brows, a detail highlighted by Harper's BAZAAR. By drawing attention to an often-overlooked feature, this use of texture adds an element of surprise and pushes creative boundaries. It encourages a more experimental approach to facial adornment, where any feature can become a focal point for artistic expression.
Other Notable Beauty Moments: The Enduring Red Lip
Amid the explosion of avant-garde color and glitter, a timeless classic held its ground with confidence. The bold red lip made a significant appearance across the Paris runways, proving its enduring power and versatility. While more experimental looks captured attention, the presence of a perfectly applied red lip served as a powerful anchor, reminding us of classic glamour's unwavering appeal. This wasn't about reinventing the wheel, but rather celebrating its timeless perfection.
At Victoria Beckham, for instance, the look was about effortless impact. Makeup artist Lucia Pica, in a statement shared by The Zoe Report, described the look as "a red that is joyful and alive, a breath of fresh color." She elaborated that it was "a bold red applied straight from the bullet without overthinking it." This approach provides a compelling counterpoint to the more meticulous, artistic eye looks, demonstrating that a bold statement can also be achieved with simplicity and confidence.
Embrace the Bold: Your Next Style Move
The Spring/Summer 2027 collections from Paris signal a definitive and exciting move toward more expressive and individualistic beauty. The overarching theme is a joyful departure from subtlety in favor of looks that are artistic, celebratory, and unapologetically bold. For anyone looking to break out of a beauty rut, the runways offer a rich palette of ideas, from a soft lilac wash for a gentle entry into color to full-on glitter brows for a more daring statement.
Style-conscious individuals should consider incorporating bold, colorful eye makeup or subtle embellishments into their personal style to reflect the current PFW S/S 2027 trends. The key is to embrace the playful spirit of the runways, whether that means coloring outside the lines with your eyeshadow or adding an unexpected touch of sparkle. To see this trend move from the runway to reality, look for new makeup product releases in vibrant shades like lilac, orange, and red, or cosmetic embellishments like glitter and sequins, from beauty brands in the coming months.
