Sofia Rossi

Staff Writer, Trends

Sofia Rossi is a Staff Writer for Trends at Style and Beauty News, where she covers viral trend reports, street style galleries, and the intersection of fashion and pop culture. With a keen eye for Gen Z fashion and culture, she specializes in analyzing social media trends across platforms like TikTok and Instagram. Her visually-driven, fast-paced reporting helps readers navigate the rapid cycle of micro-trends, fast fashion, and viral beauty products. Through her work, she connects the dots between digital culture and the modern fashion landscape to keep readers ahead of the curve.

Expertise

Street StyleSocial Media Trends (TikTok, Instagram)Gen Z Fashion and CultureViral Beauty ProductsNail Art and Makeup TrendsMicro-trendsFast Fashion Analysis

Coverage Areas

Viral Trend Reports
Street Style Galleries
Makeup & Nails
Fashion & Pop Culture Intersection

Latest Articles

A celebrity on the red carpet with a natural makeup look, featuring subtle 'ghost lashes' and understated elegance.
Makeup & Nails

Top 2026 Red Carpet Beauty Looks: The Rise of Ghost Lashes

Zendaya, Hailey Bieber, and Dua Lipa are among the A-list stars now gracing 2026 red carpets with barely-there lashes.

Aug 8, 2026 · 5 min read

Fashion-forward attendees at Copenhagen Fashion Week showcasing unique and trendsetting outfits on August 3, 2026, outside the Opera show.
Trends

Top 8 Copenhagen Fashion Week Street Style Trends for Spring 2027

On August 3, 2026, outside the Opera show, Copenhagen Fashion Week attendees unveiled looks that would soon define global Spring 2027 trends.

Aug 7, 2026 · 5 min read

Models walk the runway at Berlin Fashion Week SS27, showcasing innovative designs from emerging fashion talents in an optimistic and dynamic atmosphere.
Runway

Berlin Fashion Week SS27 Spotlights Emerging Designers and Optimism

With nearly 50 runway shows, presentations, and cultural events scheduled from July 2-5, Berlin Fashion Week SS27 is poised to spotlight a new generation of design talent, according to The...

Aug 1, 2026 · 3 min read

Model on the runway at India Couture Week 2026 wearing Aisha Rao's 'Priyasi' collection, featuring unique bio-resham and bio-badla embroidery.
Runway

Aisha Rao Unveils 'Priyasi' Collection at India Couture Week 2026

At Hyundai India Couture Week 2026, Aisha Rao unveiled her 'Priyasi' collection, featuring embroidery crafted from bio-resham and bio-badla.

Jul 30, 2026 · 3 min read

Model showcases an exquisite sustainable gown at Paris Couture Week AW26, highlighting intricate artisan craftsmanship and eco-conscious design.
Runway

Paris Couture Week AW26 Spotlights Sustainability and Artisan Craftsmanship

At Schiaparelli's AW26 show, a single gown incorporated over 5,000 hand-embroidered beetle wings, according to Vogue Runway .

Jul 6, 2026 · 3 min read

Split image showing Yue opera star Chen Lijun and celebrity Yitong Li, both ambiguously representing Longchamp's brand ambassador role in China.
Culture

Longchamp's Brand Ambassador Announcement Sparks Confusion

With 7.2 million followers across Chinese social media, Yue opera star Chen Lijun has been named Longchamp's new local brand ambassador. This prominent announcement, however, quickly met with a confli

Jun 29, 2026 · 3 min read

Willy Chavarria and a model present the new luxury UGG boots collaboration on the Paris Fashion Week runway.
Makeup & Nails

Willy Chavarria Unveils New Luxury Ugg Boots and Slippers

On June 26, 2026, during Spring/Summer 2027 Paris Fashion Week, two-time CFDA Menswear Designer of the Year Willy Chavarria debuted an unexpected footwear collaboration with UGG.

Jun 28, 2026 · 2 min read

A phoenix rising from the ashes of a Saks Fifth Avenue store, symbolizing the rebirth of Exemplar Luxury Group after bankruptcy.
Makeup & Nails

Exemplar Luxury Group Charts New Course After Saks Bankruptcy

Get ready for a shake-up in luxury retail!

Jun 27, 2026 · 2 min read

Symbolic image of EU and US leaders reaching a temporary trade agreement, with Boeing and Airbus aircraft in the background.
Culture

EU Extends Tariff Suspension in Boeing-Airbus Trade Dispute

European Union member states just voted on June 25 to extend the suspension of retaliatory tariffs on roughly $4 billion worth of American products.

Jun 26, 2026 · 2 min read

Model wearing a Gabriela Hearst Resort 2027 lace slipdress made from suede, showcasing intricate details and durable luxury.
Culture

Gabriela Hearst Resort 2027 Collection Showcases Intricate Lace Details

For her Resort 2027 collection, Gabriela Hearst presents lace slipdresses not just in delicate silks, but unexpectedly crafted from suede, cotton, and knitted wool, signaling a new durability in luxur

Jun 26, 2026 · 2 min read

A personal shopper managing luxury resale items across multiple platforms on a tablet in a stylish studio.
Culture

Reflaunt Launches Folio, a Resale Service for Personal Shoppers

Starting this week, personal shoppers can now list and manage luxury items across Vestiaire Collective, Poshmark, The RealReal, ThredUp, and Rebag simultaneously, thanks to Reflaunt's new Folio servic

Jun 23, 2026 · 2 min read

Raf Simons in his studio, surrounded by mood boards and avant-garde menswear designs, embodying a vision of evolving fashion aesthetics.
Culture

Raf Simons' Evolving Menswear Vision

At a recent show, Miuccia Prada and Raf Simons layered four distinct garments onto each of 15 models, challenging the very notion of simplicity in fashion, according to Thecut .

Jun 23, 2026 · 2 min read

Interior view of the Momotaro Jeans Paris pop-up showroom, featuring Japanese denim displayed against traditional timber-framed walls and cypress wood.
Culture

Momotaro Jeans Opens First Paris Pop-Up Showroom

In a city synonymous with high fashion, Japanese denim specialist Momotaro Jeans has opened its first Paris pop-up.

Jun 23, 2026 · 2 min read

Model with smudged 90s-inspired eyeliner and a lived-in aesthetic, embodying the comeback of grunge makeup trends in 2026.
Trends

Why 90s Makeup Trends Are Making a Comeback in 2026

Searches for 'smoky eyes makeup' have surged by an astonishing 1,522% on Pinterest, signaling a dramatic return to a grungier, more 'lived-in' aesthetic.

Jun 22, 2026 · 3 min read

Juntae Kim's updated Asics Gel-Kinetic FR sneaker featuring a signature floral motif as detachable hardware, presented on a runway.
Runway

Juntae Kim updates Asics Gel-Kinetic with floral designs

The upcoming Asics Gel-Kinetic FR sneaker, designed by Juntae Kim, will feature a signature flower motif as detachable hardware.

Jun 21, 2026 · 3 min read

Reese Witherspoon and Selma Blair reunite, showcasing their iconic and stylish footwear choices from the Legally Blonde cast event.
Makeup & Nails

Legally Blonde Cast Reunites, Wears Iconic Shoes

At Prime Video's 'Elle World' event, Reese Witherspoon didn't just reunite with her Legally Blonde castmates; she stepped out in Christian Louboutin's mirror-bright Vintage Rose Miss Z pumps.

Jun 21, 2026 · 2 min read

Model showcases Setchu's Spring 2027 collection featuring leather nets tied with Japanese square knots on the Milan Fashion Week runway.
Culture

Setchu Unveils Spring 2027 Collection at Milan Fashion Week

At Milan Fashion Week, Satoshi Kuwata's Setchu unveiled a Spring 2027 collection of just 17 unique looks.

Jun 21, 2026 · 3 min read

Interior of a luxurious Peserico menswear store showcasing elegant suits on mannequins, highlighting the brand's retail expansion.
Makeup & Nails

Peserico menswear expands retail footprint with aggressive growth strategy

Despite a modest 5 percent sales increase last year, luxury menswear brand Peserico is betting big on a 10 percent growth surge by 2026.

Jun 20, 2026 · 2 min read

Alicia Keys wearing black leather ankle boots with embossed texture and a stiletto heel during the New York Knicks championship parade.
Makeup & Nails

Alicia Keys' Knicks Parade Boots Spark Textured Footwear Trend

At the New York Knicks' championship parade, Alicia Keys stepped out not in flashy sneakers or classic pumps, but in black leather ankle boots featuring an unexpected embossed upper and fine vertical

Jun 19, 2026 · 2 min read

Lola Iolani Momoa makes a Y2K fashion statement on the red carpet, wearing wired headphones as a stylish accessory.
Celebrity Style

Lola Iolani Momoa revives Y2K with iconic headphones on the red carpet

At the "Supergirl" fan event in London, Lola Iolani Momoa walked the red carpet.

Jun 19, 2026 · 2 min read