Marketing Claims
2 articles
Skincare
How to Evaluate a Skincare Product Like a Dermatologist: A 4-Step Framework
Learn to evaluate skincare products like a dermatologist with a 4-step framework that prioritizes ingredient analysis, formulation stability, and irritant screening over marketing claims. This guide empowers you to make informed, evidence-based choices for your skin.
Dr. Aisha Bello·November 9, 2026
Skincare
Clean Beauty Is a Marketing Term — Here's How to Evaluate Its Claims Scientifically
"Clean beauty" is a marketing term without a legal definition in the US, allowing brands to set their own standards for ingredient exclusion. This article provides a scientific framework to critically evaluate such claims, moving beyond marketing hype to understand ingredient safety and formulation choices.
Dr. Aisha Bello·November 6, 2026