On September 10th, Target will launch its new Beauty Studio in over 600 stores and online, featuring more than 60 new-to-retailer brands. This massive rollout, confirmed by Modern Retail and corporate, promises accessible prestige beauty right where you shop for groceries.
But here's the shocker: Target is ending its wildly successful shop-in-shop partnership with Ulta Beauty. Simultaneously, it's doubling down on its own prestige beauty strategy. This creates a high-stakes tension. What's Target's big idea?
Target appears to be betting on its own brand power and curation capabilities. It aims to capture a significant portion of the booming prestige beauty market. This bold move could reshape how you discover and access high-end products.
What Will Target Beauty Studio Offer?
Get ready for a huge selection! The new Beauty Studio will feature over 1,600 products from 90 brands. More than two-thirds are new to Target, according to Modern Retail. This curated mix includes over 80 global, prestige, and emerging brands, corporate states. Many of these brands are even making their brick-and-mortar debut through Target, Modern Retail confirms. This extensive offering positions Target as a serious destination for beauty discovery, providing unprecedented physical access for many emerging brands.
Why Did Target End Ulta Partnership?
Target's decision to end its Ulta Beauty partnership and launch an independent Beauty Studio is a bold departure, reports Retail Dive. This strategic pivot suggests Target aims to fully own the customer journey for emerging prestige brands. It positions Target as an essential physical launchpad for direct-to-consumer beauty. Target's confidence in its own brand and merchandising power to independently capture the prestige beauty market is demonstrated by the move.
