Marketing
3 articles
Skincare
NYC T-Shirt Brand Achieves Massive Success Through Smart Marketing
Sold Out NYC, a brand built on $90 white t-shirts, saw its sales surge 80 percent year-to-date in 2026, defying expectations for basic apparel.
Dr. Aisha Bello·June 26, 2026
Culture
American Eagle Taps Lamine Yamal for Global Marketing Campaign
Despite launching a major five-year partnership with 18-year-old soccer phenom Lamine Yamal and two other global campaigns, American Eagle's comparable sales declined 2% in Q1 2026.
Sofia Rossi·June 10, 2026
Culture
PVH's Financial Play: Liverpool FC Stars Model for Tommy Hilfiger
Ten Liverpool FC stars modeled for Tommy Hilfiger's new summer campaign, a bold move by parent company PVH despite recent financial losses.
Sofia Rossi·May 28, 2026