Culture
Men's Perfume Sales Surge at Sephora and Ulta Driven by TikTok Trends
YSL Beauty's Myslf Eau de Parfum, a leading men's fragrance launched in 2023, has propelled the brand to become the number-one performer at Sephora and Ulta Beauty by first-quarter online sales, accor
Javier Morales·June 9, 2026
