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A stylish display of men's fragrances at Sephora or Ulta, with subtle TikTok-inspired elements, showcasing the surge in popularity driven by online trends.

Men's Perfume Sales Surge at Sephora and Ulta Driven by TikTok Trends

YSL Beauty's Myslf Eau de Parfum, a leading men's fragrance launched in 2023, has propelled the brand to become the number-one performer at Sephora and Ulta Beauty by first-quarter online sales, accor

Javier Morales·June 9, 2026