Brand Strategy
2 articles
Runway
Runway, Presentation, or Digital: Which Fashion Show Format Fits Your Brand's Goals?
No single fashion show format is universally best; brands must choose between the spectacle of a runway, the detail of a presentation, or the global reach of a digital show based on their specific objectives. The right choice depends entirely on what you want the show to achieve.
Sofia Rossi·October 17, 2026
Culture
American Eagle Taps Lamine Yamal for Global Marketing Campaign
Despite launching a major five-year partnership with 18-year-old soccer phenom Lamine Yamal and two other global campaigns, American Eagle's comparable sales declined 2% in Q1 2026.
Sofia Rossi·June 10, 2026